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September 19, 2017
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August 2, 2017
 
 

Prada is one of the world’s most iconic luxury fashion houses AND Signature to any style is the epitome of luxury design.

Contemporary art and society inspire its collections, which are designed by visionary Miuccia Prada, granddaughter of founder Mario. The effect of the collection is sublime as ever and underlain with feminine power. Decadent use of ostrich-feathers gave quintessential Prada glamour while curve-hugging dresses and embroidered-angora sweaters brought to mind ‘50s and 60s bombshells.

 
 
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Prada was founded in 1913 by Mario Prada, Miuccia Prada's grandfather, in Milan. Located in the prestigious Galleria Vittorio Emanuele II, Prada was an exclusive, stylish store selling luggage, accessories and luxury goods, in fine materials and of sophisticated workmanship. The Milan store quickly became a firm favourite with the Italian aristocracy and the most sophisticated members of the European elite. In 1919 Prada received the warrant of “Official Supplier of the Italian Royal Household”, and since then has been able to display the royal Savoy coat of arms and figure-of-eight knots alongside the company logo.

Miuccia Prada and Patrizio Bertelli started working together in the late 70's, laying the foundations of the international expansion that was to come. Patrizio Bertelli broke new ground in the luxury goods sector, introducing a new business model in which he kept direct, internal control over all processes, applying uncompromised quality criteria across the entire production cycle. Miuccia Prada's creative talent and avant-garde approach attracted the attention of the global fashion industry, while her ability to look at the world from an unconventional vantage point allowed her not only to anticipate, but quite often, to set new trends.

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